Biography

I started my UX/UI exploration about 5 years ago. I was including interfaces and designing side apps with my product concepts to create complete experiences. I didn't know what I was stumbling upon. I was doing what I thought was fun and followed my heart. I started to realize that UX/UI existed when I had a Human Factors class and my teacher, John Kaloustian, introduced me to the world of User Experience. For that class, I created a point-of-sale system for the M1 Light Rail System in Detroit, MI. That project made me feel like I finally found something I was passionate about and I wanted to never let go of that feeling. 
I'm a designer who considers end-user's needs first, second, last and every stage in between. I'm very passionate about creating experiences that actually solve the pain points of an experience with a product (or touchpoint). It's not enough that it looks pretty, that's cute. For me, it has to work, and work efficiently enough to make life easier on the user. When I do projects, I am immersing myself in the world of the user (or family) who I'm targeting. I don't use target markets. I put a group of people into "families" and I do research on that family's values, their rules, and the characteristics that makes a person a part of that family. I'm only designing for the family of people that the concept is for, I'm not designing for the masses. 
I had two internships. At Visteon, I helped develop new automotive experiences that incorporated present and future technology. At Pocketsquare, I worked on HMI interfaces and developed brand identities for start-up companies they were partnering with. 
I previously worked at Hungry Howie's as their UX/UI designer. I was responsible for the design and experience of all of their digital consumer touchpoints (websites, mobile apps, etc.). I designed their Howie Rewards App, and their franchisee facing application HOME. There are a few other projects I have designed but they haven't been publicly released as of now.
Personally, I am working with Will Hitchcock, an interactive web developer at MRM/McCann, to start our own UI/UX Design & Development company. We handled McCrea Deezer debut album release, LAIKI (Life As I Know It). We created his website and promotional products to help promote his album on social media. We're available to work on freelance projects and we are developing our website as we speak.
Currently, I'm working at Optum (UnitedHealth Group) as an UX/UI designer for their digital team. 
I'm always looking for new freelance opportunities as a UX/UI designer or a design consultant for a product or brand.

You can contact me at: me@dshawne.com
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